Īs we covered in Business is the New Sports :Įither your product grows via word of mouth (WoM), or you need to pay a lot to acquire customers. Memes are such a key to how tech communicates with itself that VCs even use them to stand out and generate dealflow. Founders and marketers hack that innate predilection in order to make their products spread and to jumpstart and catalyze the loops that drive growth and ¯\_(ツ)_/¯ profitability. Memes exist because we humans love to copy each other - the amount of writers writing about René Girard and Mimetic Theory is a hilarious meta-example. It should be pronounced to rhyme with 'cream'. it could alternatively be thought of as being related to 'memory', or to the French word même. I hope my classicist friends will forgive me if I abbreviate mimeme to meme. 'Mimeme' comes from a suitable Greek root, but I want a monosyllable that sounds a bit like 'gene'. We need a name for the new replicator, a noun that conveys the idea of a unit of cultural transmission, or a unit of imitation. Dawkins wasn’t thinking about Reddit or TikTok when he defined a meme in The Selfish Gene, writing:
WILL FARELL THROWING MONEYMONEY SERIES
Richard Dawkins coined the term “meme” all the way back in 1976, when the internet was still a series of disparate networks like ARPANET, X.25, NPL, and Merit. A meme is “an idea, behavior, or style that spreads from person to person within a culture.” The definition of a meme extends beyond that familiar format. Memes like this one fly around the internet at the speed of creativity, mixed and remixed, propelled by people’s desire to be recognized as a funny member of the in-group. Becoming a MemeĪ single image, Impact font, black-outlined letters. They use or become memes to build anticipation, jumpstart demand, and raise money.įor IIWII, the meme was an end in and of itself for Meme Startups like Clubhouse, HEY, Superhuman, Robinhood, Allbirds, Roam, and Substack, memes are a means to an end.
Meme Startups are companies propelled as much or more by the buzz around them early in their lives than by the products they make. IIWII was the performance art manifestation of a trend that’s happening with increasing frequency and speed: Meme Startups. At 9PM PST, the team released a statement explaining how IIWII came about, the hype it built, the team’s diversity, and a reminder that, “unlike IIWII, #BlackLivesMatter and other social movements aren't trends or hype cycles.” It wasn’t an app or a marketing stunt for a new company IIWII simply started as a meme and used the attention to launch a temporary ecommerce store, the proceeds from which support racial justice. Then, at 7PM PST on Friday night, IIWII dropped.
:origin()/pre00/7591/th/pre/f/2012/208/9/7/lady_money_by_naturaljuice-d58sm6s.jpg "will farell throwing moneymoney")
People speculated that IIWII was a revolutionary new app, a new way to share voice notes and images, and that it might just change the world. While tech twitter held its breath, the IIWII team solicited donations to three racial justice organizations - Loveland Foundation, The Innocence Project, and The Okra Projec t. They’d have to give their email address and wait until 06/26 7PM PST. Curious onlookers who asked what it was were met with a uniform response: it is what it is. All the cool Gen Z kids were tweeting 👁👄👁, adding 👁👄👁 to their names, announcing to LinkedIn that they now worked at 👁👄👁, and leaking screenshots of the 👁👄👁 app. On Thursday and Friday, 👁👄👁 (“it is what it is”, or “IIWII”) took over my Twitter feed. What started out as a meme in our small group chat grew bigger than we ever imagined. Today, we’re going to talk to about what companies that go viral can learn from Will Ferrell and Leonardo DiCaprio. Thanks to our Verified Not Boring Readers, it feels like we’re going a little bit viral here. If you want to join this illustrious group atop the leaderboard, you can find your unique referral link in your inbox or by entering your email on the referral page. Hunter Walk ( Homebrew ), Tucker Brown ( Evolution Media Capital ), Tetsuro Miyatake ( Outreach Grid ), Sam Gamba (Lendlease), Anirudha Basak ( Bank on Basak ), Puja Bhatt (my Not Boring wife), Eric Roseman ( LPC West ), Me ( Not Boring ).
Massive thanks to the eight Verified Not Boring (10+ referrals) people in our midst 🎉
WILL FARELL THROWING MONEYMONEY FREE
Top 10 on Substack’s Top Free Publications List 📈ġ0,000 is a big mountain to climb, but our referral program is off to a great start. It’s only June 29th, and we just hit our goal of 5,000 subscribers by the end of the summer! The past month has been so much fun, and we’re just getting started. Happy Monday! I know it’s Monday morning, but you’re not in the office anyway.
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